How JCPenney accidentally won the Super Bowl - Digiday
JC Penney tries (and fails) to tweet about the Super Bowl | Salon.com
Tweeting With Mittens | The Webby Awards
Molly Goldstein | Senior Sport Administration major, Communications minor at the University of Louisville
JCPenney Go Home You're Drunk, Or Not? | TechFaster
JCPenney creates viral sensation with Super Bowl stunt | wfaa.com
How JCPenney accidentally won the Super Bowl - Digiday
The Pointless Rush To Negativity: How JCPenney Managed To Teach Us Not To Be Dicks | Cultivated Wit
J.C. Penney's Super Bowl tweets backfire - CBS News
J.C Penney's Super Bowl tweeting tactics
10 Marketing Observations from the 2014 Super Bowl Ads - The Adaptive Marketer
It's Me Davie GWork
JCPenny appears to be drunk tweeting the Super Bowl : r/mildlyinteresting
No, JCPenney wasn't actually drunk-tweeting the Super Bowl
JCPenney | Tweeting With Mittens | The One Club
Tweeting with Mittens — FORD + SLATER
JCPenney Was Not Drunk Tweeting the Super Bowl, But Still Hilarious
J.C. Penney's Tweeting with Mittens — Dazzling or Daft? - Platform Magazine
JCPenney "Tweeting with Mittens" Super Bowl Case Study on Vimeo
Best Social Ads | JCPenny – #TweetingWithMittens
JCPenney | Tweeting With Mittens | The One Club
This Is Why JCPenney's Twitter Stunt Is Not Another 'Oreo Moment'
Marketing Stunts on Twitter: Good or Bad – AlleyWatch
